​STAGE ONEIDENTIFYStage One: IdentifyBeginning the first stage, we completed our Brand ID workshop and discovered the founder’s original visions for the business, the history of the business,  how the company was different from their competitors, the personality of the business, who they believed their consumer segments might be, and more.

​ STAGE TWOLISTEN   Consumer ResearchConducting a survey of the company’s existing customers, we were able to build an accurate and targeted consumer profile. 

​ Message DevelopmentAfter analyzing the data from Stages one and two, we determined the company’s message should involve understanding and support for entrepreneurs and small business owner that are bringing new products into the marketplace.  STAGE THREETHINK

​ STAGE THREETHINK  Campaign DevelopmentWe then developed several campaign options to bring the company message to life. The company chose the look and feel that they preferred.

​Strategic PlanningWe then developed a strategic marketing plan several campaign options to bring the company message to life. The company chose the look and feel that they preferred.     STAGE THREETHINK

5 Corporate ID Materials• New Brand Name• New Logo• Business Cards• Letterhead• Envelopes• Packing Slip       It would have been unwise to invest additional resources into a building out a brand who's name was in use elsewhere in the country. So it was determined that we should create a new, targeted name for the company, as well as, all the corporate identification materials to go with in.   STAGE FOURSPEAK

​ PhotographyWe needed new, professional photography to go with the new campaign. Several of the client's products were brought into the studio for product photography. We also shot the business operations and several of their customers and their end usage of the products for use in the campaign.   STAGE FOURSPEAK

​ STAGE FOURSPEAK  VideographyThe importance of video as a communication tool cannot be overstated. We developed several professional videos for use in web development and social media.

​ STAGE FOURSPEAK   Web DevelopmentAs an e-commerce business, the new website was the most important project within the campaign. In designing the site, we incorporated the new brand look and feel, new messaging, and updated overall functionality with contemporary technology and design methods. 

​ STAGE FOURSPEAK9   Social Media Profile Generation & ManagementSocial Media has quickly become an important business communication tool both for viability, referrals, and reach. We created multiple social media profiles that were a good fit for the client's target audience including:• Facebook• Twitter• Pintrest• YouTube• Google Business• Instagram• Linkedin We them began managing their social media presence including creation and curation of content and interacting with visitors and industry facebook groups. 

​ Point Of DeliveryAs an ecommerce business, their point of sale was their website and their point of service was behind the scenes. But we did have the opportunity to make the most out of Point-Of-Delivery through including additional, value added collateral in their shipping boxes and by showcasing product through brand oriented box labeling.    STAGE FOURSPEAK

​ Tracking, Celebration, and ExpansionWe noted the benchmark information from prior to beginning the Straight Line Marketing process including # of web visitors, # of inquiries, and # of orders. We will use this data to celebrate our successes and course correct any areas that may need tweaking in the future. It will also let us know the areas that we may need to expand after the current sales cycle.    STAGE FIVEMEASURE