Lessons From CocaCola; Pt 5- Video episode
Today, we discuss the famous Cola Wars and the uprising of Pepsi Cola. We'll explore how the competitors have differentiated themselves in the marketplace , the famous launch of New Coke and it's impact on the lives of consumers everywhere.
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WELCOME TO THE STRAIGHT SHOT PODCAST
Straight Shot is a podcast where we discuss how marketing impacts everyday life. Marketing is everywhere. It surrounds your life - from what you eat to what you wear and where you go. It is a vital part of any and all business. Let’s discuss the world of marketing and business as it influences everyday life, with the staff of Atlanta marketing agency, Reformation Productions and guests as they give it to us straight. Text the word REFORMATION to the number 90210 to receive notifications of new episodes directly on your cell phone!
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EPISODES
George Lucas, Business Man - Video episode
Join us as we discuss the business career of George Lucas and glean a few lessons from his experience with one of the galaxy's biggest brands - Star Wars. Special guest Frank Scott joins us in the studio as we walk through Lucas's life as an entrepreneur and the challenges and struggles he faced when building the Star Wars franchise.
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