EXAMPLES OF OUR WORK: New Brand Identity

NAPA AutoCare, a division of Genuine Auto Parts, was struggling with their identity and being compared to their sister company, NAPA Auto Parts. Moving through the Straight Line Marketing process, we recommended that they stop fighting their affiliation with NAPA and instead embrace it, learning how to use the affiliation to their benefit. We then began to build a new campaign for them including the brand differentiators, benefits, and other elements learned through the process.